In India, their work has connected them with schools that need building, orphanages that need support, and organizations like UNESCO that are striving to make the world a smaller, more united place.įor Inna and Anyuta, this is the true meaning of Inaya – bringing just a little more beauty into the world, piece by piece. But their real gratitude stems from being able to use their passion to form meaningful connections – with each other, with people across the globe, and with something much bigger than themselves. And their jewelry has been featured in magazines like Vogue, Cosmopolitan, and InTouch. It’s also the only independent jewelry designer to have a store inside Grand Central Station. Inaya now has a store in the West Village, alongside neighbors like Burberry, Marc Jacobs, and Ralph Lauren. Today, the two sisters are living their dreams. gave them a real chance to succeed – as long as they were willing to work hard. with their parents in 1991 as political refugees from Belarus, leaving behind everything that was familiar. Still, when Inna and Anyuta look back on that time all these years later, the only word that comes to mind is gratitude. So with no support other than each other, they slowly began building a business, teaching themselves everything they could about jewelry and participating in every street fair or festival they could find. But they knew that then, more than ever, the world needed healing, passion, and beauty. When they decided they wanted to start a jewelry business in the wake of 9/11, people told them they were crazy. She quit her lucrative job in marketing and joined forces with her sister on what would go on to become a wild and wonderful ride. It all started in 2001, when Anyuta returned to New York from a life-affirming trip to India that introduced her to the world of gemstones that existed – literally right below her feet. Meet Inna and Anyuta Zelikson – sisters, best friends, New Yorkers, and designers of wearable art at Inaya. With every necklace, earring, or bracelet we create, our goal is to bring a little more joy, beauty, magic, and passion into the world and the lives of our customers. That’s because each piece is a wearable work of art, made to be practical yet eye-catching, affordable yet enduring, and unique yet classically beautiful. Like sunsets, no two pieces of our jewelry are ever the same.īy the time our jewelry is available in our stores, the journey has sometimes taken two years. When the gems arrive in our workshop in New York, we hand-craft designs inspired by the places that fill us with awe – the landmark buildings of New York, a dance floor on the beaches of Goa, the busy streets of Bangkok, or even a sunset at the culmination of a hike. We work closely with local artisans, who are well-versed in the properties of each stone and can skillfully transform what looks like a shiny rock into a brilliant gem. In a time when gems can be made in a lab, our passion is traveling the world to unearth natural precious and semi-precious stones. Some say these gems have the power to calm, heal, purify, and inspire. The sisters travel for six to eight months a year, sourcing their gems from all over the world and finding inspiration for new designs.Our process picks up where nature left off millions of years ago, when minerals interacted with the elements deep below the earth’s surface to form gems in the rough. Some of the pieces feature unusual stones, like pietersite (a black-and-gray swirl of rock from Namibia) or kyonite (colored the deep-blue of the Mediterranean). A necklace’s tiny green peridot beads contrast with drops of purple amethyst that hang at the base of the throat. Teardrop-shaped turquoise earrings have small white pearls clustered at the top. Jewelry is displayed on tables covered in black fabric. Red walls and a large, custom-built mirror on one wall give the small space a majestic feel. Get Innasense West Village reviews, rating, hours, phone number, directions and more. Get Innasense West Village can be contacted at (212) 675-5010. She and her younger sister Inna began designing their own jewelry line, selling it mostly at trade shows, artist showcases, and artist markets before opening Innasense Gems in early 2007. Innasense West Village at 215 W 10th St, New York, NY 10014. Soon, everyone was asking her where she bought her pieces. In 2000, a trip to India prompted former marketing director Anyuta Zelikson to make jewelry inspired by nature and the natural beauty of stones.
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